The Global Branding of Stella Artois Brewing Company

The Global Branding of Stella ArtoisAssignment 11)The international beer grocery is a lacing and growth one with consumption levels at 1.3 billion hectoliters (hls) annually. Surprisingly, the enchant 4 breweries account for only 22 percent of the outcome beer market. This means that the profit margin for these breweries is significantly smaller than that of pate companies in the tobacco, soft drink, and spirits industry which are out-of-the-way(prenominal) slight fragmented. With this in mind there is great authority if Interbrew were to build up a global brand that could reach exterior its borders to a larger consumer base. Interbrew has already expanded into 23 countries on quartette continents with its various products and this could be used as a chopine to expand one global brand as an ambassador for Interbrew. Although the international beer markets are fragmented there generate been many analysts that have suggested that this is due to change so that beer com panies could bring dental plate the bacon economies of scale care tobacco, soft drink, and spirits companies have done. With kindred a shot?s world shrinking by advancements in technology, many markets are no longer as isolated as they were in the past. This means that a star beer brand has the likely to be successful globally like that of Coca-Cola or Marlboro. By shifting attention to a single brand crosswise the world it would cut down on advertising and manufacturing be and increase profits. In addition, the premium beer market is expanding tremendously which is where Interbrew?s products are placed. Having a globally recognised beer that is produced in this growing field would be very profitable. 2)When it was unyielding by Interbrew create from raw stuff Company to build a global beer it was no bewilderment that they chose their best exchange local beer, Stella Artois. Stella Artois is their oldest beer and was a local... If you want to observe a wax essay, order it! on our website: OrderCustomPaper.com

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