Disney Land Essay Example | Topics and Well Written Essays - 1250 words

Disney Land - Essay causeThis made him purchase another property, 160-acre at a site near Anaheim in 1953 (Trahan, 7). The construction of the viridity started in 1954, and it was completed and launched later in 1955. Since its launch, the line of reasoning has experienced immense growth and expansion, starting from topical anaesthetic expansion and later venturing to other countries in Europe and Asia. epoch compared to other stalk parks in the world, Disneyland Theme park has been quoted as the most successful of them all, hitting a cumulative 600 million visitors by the year 201 (Seth and Len, 12). Its expansion in other countries has also been successful, with its resort complexes and theme parks recording towering growth, profitability and popularity over the years. It is in the light of this consideration that there is a need to evaluate the ciphers that submit made Disneyland such a successful venture, thus making it popular the world over. First, the major mover tha t contributed to the game-notch start for Disneyland is the nature of its launch in July 17, 1955, where a live guest of 15, 000 throng were invited to grace the occasion, and the depend swelled to an unexpected 30, 000 guests, on top of the 90 million people who watched via a live telecasting broadcast (Barrier, 240). Just by the mere launch of the business venture, it became popular and attracted the attention of many likely visitors, since such was a rare spectacle in the minds of many who attended the live unveiling and also those who watched it live. payable to the popularity that Disneyland cultivated that day, it was sure to continue receiving visitors consistently, among those who had watched the launch on live television, but now wanted to play the real Disneyland (Seth and Len, 23). The next day after the launch was not different, with visitors streaming in to view the theme park and thus the business kicked off at a relatively high rate, compared to other rude(a) business ventures. The success of the kickoff has greatly contributed to the success of Disneyland as it is experienced today, since it started off as a popular business venture, whose popularity and fame has constantly increased over the decades. The other success factor that has shaped the peck of Disneyland business venture to present day is the initial pricing strategy (Trahan, 13). Having attracted the attention of many possible visitors, the business venture had to differentiate itself from the other amusement parks through charging relatively high incoming fees at the gate, with a gate entry fee of $1 (Barrier, 212). This served to present Disneyland as a high class guest attraction, which served to attract the attention of potential visitors even more. Having built on its popularity during the launch, then, the business had to sustentation the tempo by presenting itself as a high class and unique attraction, which would entice many people to visit and witness the differe nce between Disneyland and other amusement parks. Another initial success factor that set Disney for more success is the visitor management strategy that was applied from the initial days of the business opening. The management of Disneyland worked towards controlling the attendance of the visitors to the park, through regulating the number of daily visitors to a maximum of 20,000 (Trahan, 13). While limiting the number of customers to any business might appear to be a poor strategy,