Managing Marketing Function

Managing the Marketing Function Project steering Course work MKT2280, 2011-2012 lecturer Masoumeh Mahdieh (m. electronic mailprotected ac. uk) Coursework description Read the following questions and devise sealed you answer all parts listed for each question. You must email your coursework as one document in MS Word set up to m. emailprotected ac. uk by the deadline of 12 noon on Friday the 20 January 2012. You must alike submit an identical hardcopy of your coursework to the Student Office at William building by the same deadline. Late patiences or submission through other methods result not be accepted.This coursework is worth 25% of your overall mark. Make sure that you clearly show your name and student poplet of all the pigeonholings extremitys and module code on the Cover sheet of your track (use cover sheet guidebook in extension 3). Keep the submission receipt and a copy of your assignment in a good place. Questions 1. You are conducting a market research g o through for FUN Inc. apt(p) the labour information that follows, draw AON project ne twainrk and complete the send on and backward pass. Compute ES, EF, LS, LF and slack measure for each activity. Identify the project completion conviction and critical path.Also use the information to build a Gantt chart for the project. Be sure to show slack for noncrucial activities. ID Description Duration Predecessor A Contract signed 3 None B Survey designed 2 A C Target market identified 4 B D info collection 7 B, C E Develop presentation 3 B F Analyze result 2 D G Demographics 5 C H Presentation 2 E, F, G banknote To draw project network, Gantt chart and timing use the project templates from appurtenance 1. 2. You are in charge of organizing a dinner-dance concert for a topical anaesthetic charity.You have reserved a hall that will seat 30 couples and have hired a jazz combo. A. Develop a range statement for this project that contains examples of all the elements. Assume th at the font will go through in 4 weeks and provide your best guess estimate of the dates for milestones. B. What would the priorities promising be for this project? (Draw project priority intercellular substance) Note Use appendix 2 for project priority matrix and scope statement. 3. Nicolette Larson was loading the dish washer with her husband, Kevin, and telling him about the frontmost meeting of the Manchester United Tournament Organizing Committee.Nicolette, a self confessed soccer mom, had been elected tournament director and was responsible for organizing the clubs send-off summer tournament. Manchester United Soccer Club (MUSC) located in Manchester, new-fangled Hampshire was formed in 1992 as a way of bringing amateurish players to a higher level of competition and preparing them for the State Olympic emergence Program and/or high school teams. The club currently has 24 boys and aids (ranging in age from under 9 to 16) on teams committed with the Hampshire Soccer As sociation and the Granite State Girls Soccer League.The clubs get along with of directors decided in the fall to sponsor a summer invitational soccer tournament to generate revenue. Given the boom in callowness soccer, hosting summer tournaments has become a popular method for raising farm animals. MUSC teams on a regular basis compete in three to four tournaments each summer at different locales in New England. These tournaments have been reported to generate between $50,000 and S70,000 for the host club. MUSC needs additional revenue to refurbish and expand the count of soccer fields at the Rock Rimmon soccer complex.Funds would in any case be used to augment the clubs scholarship program, which provides financial aid to players who cannot bear the $450 annual club dues. Nicolette gave her husband a blow-by-blow account of what transpired during the first tournament commissioning meeting that night. She started the meeting by having everyone introduce themselves and by proc laiming how excited she was that the club was going to sponsor its own tournament. She then suggested that the commission brainstorm what needed to be done to pull off the event she would record their ideas on a flipchart.What emerged was a free-for-all of ideas and suggestions. One member immediately stressed the importance of having qualified referees and spent several transactions describing in detail how his sons team was robbed in a poorly officiated financial support game. This was followed by other stories of injustice on the soccer field. Another member suggested that they needed to quickly contact the local colleges to see if they could use their Fields. The committee spent more than 30 minutes talking about how they should screenland teams and how much they should charge as an entry fee.An argument broke out over whether they should reward the winning teams in each age square bracket with medals or trophies. Many members felt that medals were too cheap, while others t hought the trophies would be too expensive. Someone suggested that they seek local corporate sponsors to help fund the tournament. The proposed sale or tournament T-shirts and sweatshirts was followed by a general recapitulation of the different shirts parents had acquired at different tournaments. One member advocated that they recruit an mechanic he knew to set about a unique silk-screen design for the tournament.The meeting adjourned 30 minutes late with only half of the members remaining until the end. Nicolette drove theatre with seven sheets of ideas and a headache. As Kevin poured a glass of water for the two aspirin Nicolette was about to take, he tried to comfort her by grammatical construction that organizing this tournament would be a big project not conflicting the projects he works on at his engineering and design firm. He offered to sit down with her the next night and help her plan the project. He suggested that the first thing they needed to do was to develop a west by south for the project. A.Make a list of the major deliverables for the project and use them to develop a draft of the work breakdown structure for the tournament that contains at least three levels of detail. What are the major deliverables associated with hosting an event such as a soccer tournament? B. How would developing a WBS ease some of the problems that occurred during the first meeting and help Nicolette organize and plan the project? C. Where can Nicolette find additional information to help her develop a WBS for the tournament? Appendix 1 Project network template ES LS LF EF A 3 Project Gantt chartA B C D E F G H time 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Project timing Activity ID earliest start Earliest finish Latest start Latest finish Slack time A 0 3 B C D E F G H Appendix 2 Priority matrix To fill the table, type X or shade the appropriate corner with any colour Time Performance Cost Constrain erect Accept Scope statement Project Objective Deliverables Milestones Technical indispensability Limits and Exclusions Customer review Appendix 3 Cover sheet template Managing the Marketing Function Project Management Course work MKT2280, 2011-2012 Lecturer Masoumeh Mahdieh (m. emailprotected ac. uk) Date Groups details Name Student number Signature