Coca Colas product range and services

Coca Colas point of intersection range and expediencysCoca-Cola is a carbonate soft drink inter switch in the stores, restaurants, and sell machines of to a greater extent than cc countries. It is produced by The Coca-Cola call(a)er-out of Atlanta, Georgia, and is often referred to simply as shock (a registered brand of The Coca-Cola union in the United States since March 27, 1994). Originally intended as a patent medicine when it was invented in the late 19th degree centigrade by John Pemberton, Coca-Cola was bought out by personal lineage of creditman Asa Griggs Candler, whose tradeing simulated military operation led shock to its dominance of the world soft-drink market throughout the twentieth century.The comp all produced thin out which is then sold to licensed Coca-Cola bottlers throughout to the world. The bottlers, who patronise territorially exclusive contracts with the comp whatsoever, produce finished product in tidy sums and bottles from the concentrate in combination with filtered water schema and sweeteners. The bottles then sell, allot and sell Coca-Cola to sells stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and occidental Europe. The Coca-Cola attach to withal sells concentrate for soda fountains to major restaurant and forage service distri thoor.The Coca-Cola alliance has, an occasion, introduce some other cola drinks under the Coke brand let out. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Coca-Cola Cherry, Coca-Cola Zero, and special editions with lemon, lime, or coffee. (The Coca-Cola Comp any(prenominal) Profile, www.wikipedia.com, 2011)Product and runThe Coca-Cola Company sells the products sour of soft drinks include crapulence concentrates and syrups, with major swallow products. Business has to a greater extent than 300 beverage brands all over the world with a major to be Coke, Fanta, Lift, Sprite, Frutopia 100% takings Juice, and Powerade. The Coca-Cola Company Beverages its softw atomic number 18 packages into p decisionic bottles of sizes 2 liters, 1.25 liters, 600ml and 300ml. these atomic number 18 also available in aluminium cans of 375ml. Coca-Cola is the most well-k at presentn trademark, recognized by 94 pct of the world population. Business was very successful and has an excellent reputation. The price of Coca-Cola ar various according to size, place, and packaging. Maybe if Coca-Cola sells in the school pass on know different price if the Coca-Cola sells in the bazaar or market, or if we oppose the price of Coca-Cola in Indonesia go away different in America. (My blog Dewi Irianty, 2011)As information from Coca-Cola Amatil (CCA) Indonesia (Profile Company, www.Coca-Colaamatil.co.id, 2011) Coca-Cola Bottling Indonesia (CCBI) is a manufacturer and distri preciselyor of soft-drinks in Indonesia. We manufacture and distribute product s licensed from The Coca-Cola Company. In addition to providing quality products and high standards, we also raise the stovepipe support services, both for our customer (distribution partners) as well as consumers. To support the best service, the CCBI fork ups the home(a) Contact centre (NCC), a service center for customer and consumers throughout Indonesia. NCC serves as a medium for customers and consumers who inquire information or any services related to the Company and the products of Coca-Cola.Services from the NCC includeCustomer service which includes the betoken for a customers, refrigeration equipment, ordination products from both traditional and modern outlets, and other divisions related to the distribution or saleCustomer service which includes product information, product quality and packaging, products packaging and activitiesFrequently Asked Question which include the research, practice or internship and job vacancies the CCBI, request to visits to the fa ctory CCBI, offering services and products for CCBI.The suggest 90% of our customers prefer to taint of Coca-Cola in a cold state. To support increase sales increment and push the level of benefits to our customers, the role of Cold Drink Equipment (cooling equipment) becomes great. Therefore, we eternally to fasten that the Cold Drink Equipment that atomic number 18 in all our outlets to function mightily and reach an interesting view. One of the special program conducted by Coca-Cola Bottling Indonesia to get in that goal is to provide new services, RED desk for customers who already have a cooler of Coca-Cola.Types of services available areReceive and handle complaints of wrong from the outlet of Cold Drink Equipment as well as the gross revenue CenterReceive and handle request installation or climb-down from the outlet of Cold Drink Equipment and Sales CenterAnswering motility nigh the Cold Drink Equipment Services Coca-ColaWhy the Coca-Cola Company goes to global Business it because they want to spread the product all over the world, and quite a little leave behind know the product. Beside that reason, the Coca-Cola also wants to raise the revenue and it pull up stakes stir the merchandise and the employment will up because the demand of the product is growing up too. Its not about just the company get the prefer from this market, but the politics will also get the revenue because The Coca-Cola Company do the export-import where in that respect is a tax will raise the income of the government activity. The Coca-Cola Company is often appointed to be a sponsor of FIFA initiation cupful Football. Coca-Cola became sponsor of the World Cup almost any year held the World Cup including the 2010 World Cup. (www.google.com, www.scribd.com, 2011)The differences between across countries and home rural areaThe differences between across republic and home democracy shown in the products they are produced. individually country have the d ifferent product although they have same name products, there are well-nigh products may be same. In Indonesia Coca-Cola Bottling Indonesia or Coca-Cola Company produced the products in the bottle with ordinary programme and non-alcohol, it because in Indonesia the government not allowed it. But, in America they have extraordinary design with the different design every product. In Indonesia they dont have a unique design like the product of America, and in America they have umteen another(prenominal) products of Coca-Cola. This matter of concern is mantic to be the core differences between across country and home country. (Products list of Coca-Cola, www.thecoca-colacompany.co.id, 2011), (Product Coca-Cola, www.google.com, 2011)StrategyTo support their products The Coca-Cola Company has dodge to their products and their company, the strategy such as sales and market, manufacturing and distribution, and innovation. To support their sales and marketing, they knowing more pro grams which are pointed to consumers and loyalty of their products.Sales and merchandisingPromotionVarious promotions designed not unaccompanied to increase their sales and marketing, but also to treat improve their consumer satisfaction and loyalty of their products.Serving Their CustomersCustomer Service Center (CSC) is designed to stay improve their customer satisfaction and loyalty their products by providing superior levels of service to their customers based on their specific needs.Area trade ContractorEncourage by the companys limited resources to cost-effectively service certain in operation(p) areas directly and strong load to create job opportunities in the liberal sector, Coca-Cola Bottling Indonesia (CCBI) continue develops its product distribution system through small and medium-sized business in Indonesia. Under the system, CCBI proceeds with two mains of third parties Area Marketing Contractors known as AMCs, and street vending.Serving their productsAt Coca-Co la Bottling Indonesia, we are commits to providing their customers with a range of Cold Drink Equipment to support their business. From ice chests for kiosk, to electric coolers for retail outlets, vending machines and street vending, we lend these facilities to the customer at no cost, so they can sells Coca-Cola Products cold op their consumers.HoReCaHaving partnership with many hotels, restaurants, and cafes, their give many striking offerings through HoReCa programs. (The Coca-Cola Company sales and marketing, www.coca-colaamatil.co.id , 2011)Manufacturing and DistributionThe production of all products sold and distributed by Coca-Cola Bottling Indonesia takes place in Indonesia. There are ten production plants located throughout Indonesia. Over the years, our plants in Indonesia have been awarded prizes from the Coca-Cola Company for attaining standards to a high place those similar plants located in others part of the world.All production plants b enact and frequently exce ed inter depicted object standards and local regulatory extremitys and undergo first-string audits in the areas of quality control, environmental, health, and safety practices. Coca-Cola beverages products began as raw material and go through many stages as follows Ingredients Preparations, Mixing, Washing, assembleing Capping, Coding, Inspection, Packaging, and Loading.Coca-Cola will not only sell products to their customers but also give instructions on how to merchandise the product. Sales supervisors also regularly visit customers and provide advice and listen to any input that the customers may provide, it will be a great role to the company.Overall sales and distribution policy is directed by the National Office, located in Cibitung, Bekasi, but the execution of the policy is carried out by well qualified and experienced regional and area operational managers and their staff. isolated from that, the bottling plants in Indonesia al slipway welcome visitors who would like to know more about explore their hygienic and state-of-the-art production outgrowth.Coca-Cola indicates their innovation through some continuance research and development activities. They try to develop Indonesia typical products. Moreover, many variations of packages and accessories are now easily found throughout Indonesia.The reputation of Coca-Cola in Indonesia was only recognized as the large forces with main change beverage company, now has changed become total beverage company in line with the production of fast non-carbonated beverage. It commenced from the issuance of Frestea, tea beverage, on the last June 2002. right off it becomes the second largest fast beverage product in Indonesia. Furthermore, Coca-Cola has marketed Sunfill Syrup and powder, and Ades mineral water outside Jabodetabek. In the meantime, the packaging field always updates its innovations. after(prenominal) the Refillable Glass Bottle, Frestea, Produced a couple years ago it has been produced in more relax package last year (Tetra Wedge). It is taked to be easier and practice to bring. In the end of 2003, Coca-Cola, Sprite, and Fanta appeared in the tiny can package of 250ml. In addition, there is Glass Bottle which is light to 30% in its weight with a very tiny design but strong. Now it has started to market in Bali and for the near coming years will be marketing nationwide. existence on selling facilities also developed infinitely in order to meet the need of consumers and the current technology development. Some of us had to believe that teaching Technology approach is really essential for every stands of company. Meanwhile, Coca-Cola bottling Indonesia has non-pollution materials. in any event increase selling productivities, those new crates are expected to enhance the product of Coca-Cola in Indonesia.These continuous innovations have proven which as one of the renowned beverage company in the world, Coca-Cola wants to provide its best for the consumers. New liking h as presented and continuous investments have do in order to become the best beverage company in the world. (The Coca-Cola Company manufacturing and distribution, www.coca-colaamatil.co.id , 2011)InnovationThe Coca-Cola Company tries to accommodate new innovation to develop their products. In addition, more packages and interesting accessories are now easily found throughout Indonesia. The reputation The Coca-Cola Company in Indonesia which is previously recognize as the main carbonated beverage company, has now changed become total beverage company in line with the production of fast non-carbonated beverage. It commenced from the issuance o f Frestea, Tea Beverage, on the last June 2002. Now, it becomes the second largest fast beverage product in Indonesia. Furthermore, Coca-Cola has marketed Sun Fill syrup and Powder, and Ades mineral water outside Jabotabek.In the field of packaging, Coca-Cola always updates its innovation. After Refillable Glass Bottle, Frestea, produced a coup le years ago it has been produced a last year in more relax package (Tetra Wedge) which is easier and more practice to bring. In the end of 2003, Coca-Cola, Sprite, and Fanta appeared in the tiny can package of 250ml. In addition there is Glass Bottle which is light to 30% in its weight with a very tiny design but strong. Now it has started to market in Bali and for the near coming years will be marketed nationwide.Innovation in selling facilities also developed perpetually to meet the need of consumers and the current technology development. Coca-Cola Bottling Indonesia has non pollution materials. Besides increasing productivities, those new creates are expected to enhance the product of Coca-Cola Indonesia.Those continuous innovations have proven that as one of the famous beverage company in the world, Coca-Cola wants to provide its best for the consumer. New idea has presented and continuous investments have made in order to become the best beverage company in the world. (The C oca-Cola innovation, www.coca-colaamatil.co.id , 2011)CultureCulture is a part of external influences that impact the consumer. That is socialization represents influences that are imposed on the consumer by other individuals. The culture every country is different, not just about culture of country but the company has also culture for their company. To gain their business, The Coca-Cola Company focus in all aspect such as focus in product, commitment to people development, graduate trainee program, job vacancy and the others. To cargo area the quality of product The Coca-Cola Company always controls the products to not disappointing the consumer. The Coca-Cola Company also held the events for their employees such as games, party, etc. The Coca-Cola Company has commitment for their company to always keep the believing from the peoples. (Lars Perner, Ph.D, www.consumerpsychologist.co.id , 2011) (www.coca-colaamatil.co.id , 2011)Analyzes of PESTEL (Political-Economical-Social-Techno logical-Environmental-Legal)PoliticalThe non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. For those companies that didnt meet the standard requirement which have been set by law, an amount of fines shall be deemed.The changes in laws and regulations, such as accounting standards, taxation requirements and environmental laws and foreign jurisdictions might concern the book of the company as well as their entry in foreign country. Apart from that, the changes in the temper of business as non-alcoholic beverages can gain competitive product and pricing pressures and the ability to improve or maintain the share in sales in global market as a result of action by competitors. An overview to the country intimate markets and other governmental changes that affects their ability to penetrate the developing and emerging markets that involves the semipolitical and sparing conditions. Indeed, C oca-cola always anticipates any changes in the political field and continuously superviseing the policies and regulations set by government. In the political variables, most of the things are related to Governmental activities. So, they dont leave any good or lamentable impact in the Industry of degree Celsius.EconomicalThe issue of turning point and puffiness rates may affect the industry of setback. Non-alcoholic and alcoholic beverages are also stands for good impact for a certain countries. Non-alcoholic beverages will stand break off for Indonesia, Japan, Germany, and so on. On the other hand, alcoholic beverages will collect a high demand in USA, Australia, New Zealand, etc. It is supposed that economic have a ostracize impact to the demand of coca-cola products when the price changed because of recession and inflation. The economic situation of a country shall be strong in order to adapt to the economical changes.SocialLifestyles and attitudes of the market are suppose d to change in a lifetime. It is also observed that the general satiate in this world is categorized as baby boomers. This will continue to affect the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages. The main result is the decreasing demand for the carbonated drinks and is going to pull down the revenue of coca-cola.TechnologicalIT department is demanded to be the most functional field. This creates opportunities for new products and product improvements in terms of marketing and production. New products always come along with the advance of technology. Through computers coke can increase the efficiency of its business and can have up -to-date information about their productions. This will be a way to monitor the needs of consumer.EnvironmentalThe Coca-Cola Company is providing consumers with simple moments of uniquely satisfying refreshment. The Coca-Cola Company work hard to infuse the environmental, health, and safety performance . Before The Coca-Cola Company arouse wastewater into a natural body of water, they treat that discharge water to a level capable of supporting fish life.Recognizing that environmental, health, and safety issues change as our understanding of these issues grows, they have developed a comprehensive system that follows international standards (including ISO 14001) and complies with the prevailing laws and regulations. All plants are audited regularly and have straightforward environment health and safety practices from waste management and reuse to occupational health and safety programs.Beyond the satisfaction of doing the right thing, our responsibility goes to the Indonesian people whose lives touch every day, and that responsibility includes conducting their business in ways that protect environment and promote the health and safety of our employees at the work places.Environment policyPT. Coca-Cola Bottling Indonesia has commitment to always comprehend, prevent and reduce any negative impacts on environment due to its production process, to continuously provide high quality services and products to its customers and consumers, and to create a safe operative environment. (The Coca-Cola Company environment, www.coca-colaamatil.co.id , 2011)LegalLegal aspect emphasizes on the effect of the national and world legislation. The industry of Coke receives all the rights applicable in the nature of their business. Every inventions and product developments are always going into the patented process led by governmental rules and regulations. This kind of legal approach leads to no highly negative impacts to industry of Coke as prescribed in Presidential decree.(http//ivythesis.typepad.com/term_paper_topics/2009/12/pestle-analysis-on-coca-cola.html )Three Majors are very important from PESTELEconomicalA few of economical crisis rises in many countries, specially underdeveloped and developing countries. Both categories seem not to have a strong economic level compa red to developed countries. Inflation and recession will cause the economical situation of those countries to be unstable. Prices can be wonky and unaffordable. This will establish a pick from the demand which means penny-pinching demand. The revenue of coca-cola industry will be decreased in many possible ways. In conclusion, the sales projection will be higher(prenominal) than realization. Bad reputation will then create another negative impact to the other fields of consequences.SocialThe lifestyle, trends, and culture of each country are all different. The countries such as Indonesia, Japan, Germany, Fiji, Papua Guinea, are approaching coruscate beverages, still beverages, but not alcoholic beverages. This means industry of coke have to determine their products distribution in a simultaneous way. Producing the non-alcoholic beverages in such countries mentioned above will be able to collect a vast number of demands. Producing alcoholic beverages will be only bony and only pr oduced in a limited number which resulting in higher prices than the other products. This condition may not be affecting a country such as USA and Australia. Both of them are multicultural and many products are acceptable in both countries. The only dogfight is only the competitors such as Pepsi and Nestle.TechnologyApart from all the other filed, technological do affect most industry even Coca-Cola company. By using technology advantages, most developed industries in the world are having the advancement of technology as the source of their success. The core benefits are information, marketplace, and products development.Information always flows from the industry to the customers and vice versa. An industry is a physical form of conceptual plan. Every industry has to convert the source of information into data. The data can be accessed by customers in order to give unquestionable feedback to the industry itself. This will be the access point to the marketplace. Every country seems to have different tastes and needs. In this term, industry of coke can portion the market with potential demand. The potential demand may be secernate into some categories. Meanwhile, the industry of Coke can do products development in order to fulfill the needs of consumer. This kind of monitoring session will bring up the flow into information again. Then, industry of Coke will have the updated information from customer again. Moreover, by the information received, industry of Coke can provide new information about their developed products and any promotion and details about the company.