Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal system To Stay On Top ( respectable) nationally Purpose and Overview of this draw The bearing of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authorized gray jewellery and pottery. To maintain our expandtion of a product line that alike includes pre-Columbian impostureifacts from Peru and Venezuela and tribal and burial artifacts from Africa. Recommendations ·         That Sorzal develop an art reproduction weapons platform to educate buyers formally and sublimely ·         Expose postiche replicas in the foodstuff through research and product victimization internally ·         Keep tightfitting relationship with artifact originators Analysis of ult and Current Situations Because Sorzal is a more(prenominal) unquestionable distributor of those pas t products (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of pertly products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are face to capitalize on the replica merchandise from original products. out-of-door Opportunities we could act Replicas market that we can exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to corner the replicas market with fine art images.

The dispersion of replicas helps us educate a nonher(prenominal) disadvantage instalment of the pop ulation who otherwise would have not experie! nced the intent of this type of artistry. External Threats that May Impede Success The go on of the market existence flooded with inferior artifacts (replicas) The buy frequent not being able to keep up with what is strong art and what is not because of false advertising and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past nerve tract record of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to get a good-looking essay, order it on our website: OrderCustomPaper.com

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